Digital marketing is the promotion of a business online.
Digital marketing can help businesses stand out, attract new customers, and drive ROI.
Digital marketing agencies may offer services such as website design and development, search engine optimization (SEO), and pay-per-click (PPC) advertising.
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It's important to set goals and objectives to measure against, and to regularly capture and extract data into reporting. This can help validate the work being done and direct any changes to strategy.
Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages.